The Saudi showroom race: how Tesla’s arrival changed BYD’s plans
Tesla’s entry into the Saudi market pushed BYD to accelerate from three showrooms to ten, the clearest example yet of electric competition in the Kingdom.
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Tesla’s entry into the Saudi market pushed BYD to accelerate from three showrooms to ten, the clearest example yet of electric competition in the Kingdom.


Two new openings in Riyadh and Qassim take BYD’s network in the Kingdom to ten showrooms, having started with just three.

The centre carries the Model 3, Model Y and Cybertruck, following the company’s entry into the Saudi market and pop-up stores in Riyadh, Jeddah and Dammam.

The infrastructure company owned by the sovereign fund and the electricity company is building the national network, prioritising the Riyadh–Jeddah desert corridor.