Events & Launches

Great Wall Motor opens its largest showroom outside China on Sheikh Zayed Road

The new Dubai site displays more than ten models from Haval, Tank and Poer, opened by Saeed Juma Al Naboodah Group, the marque’s UAE distributor.

Omoda and Jaecoo open their seventh UAE showroom as sales pass a million

The new site is at Oasis Mall on Sheikh Zayed Road, and the two Chery marques passed one million cumulative vehicles in April 2026.

iCAUR opens its third UAE showroom in partnership with Gargash

The Chinese marque adds a Sharjah site after Dubai, part of a regional expansion built on established Gulf distribution groups.

AGMC lays the foundation stone for an integrated Geely facility at Ras Al Khor in Dubai

Geely’s UAE distributor has begun building a facility combining sales and aftersales, a sign of Chinese marques moving from showroom expansion to infrastructure investment.

Changan launches the second-generation UNI-S in Saudi Arabia and widens its regional presence

The Chinese manufacturer is launching its newest model in the Kingdom as it accelerates expansion across the Middle East and Africa, after thirty years in the region.

Tesla opens its Riyadh centre and widens its presence in the Kingdom

The centre carries the Model 3, Model Y and Cybertruck, following the company’s entry into the Saudi market and pop-up stores in Riyadh, Jeddah and Dammam.

Freelander launches globally from Emirates Palace in Abu Dhabi

The British marque developed in partnership between Chery and Jaguar Land Rover chose the UAE as its first international market, revealing the Freelander 8 at Emirates Palace Mandarin Oriental.

Venue: قصر الإمارات ماندارين أورينتال

Zeekr marks five years with a track day at Yas Marina Circuit

More than two hundred owners and media on the Grand Prix circuit in Abu Dhabi, with the first regional appearance of the Zeekr 9X and drift and drag runs.

Venue: حلبة ياس مارينا

Zeekr opens its redesigned flagship showroom on Sheikh Zayed Road

The new Dubai site has interactive ordering screens, two charging stations, two delivery bays and a hospitality lounge, in partnership with AWR Automotive.

Venue: شارع الشيخ زايد

Zeekr 9X shipments to the UAE begin with deliveries starting in October

The marque has announced the start of commercial-volume shipments to the UAE market at AED 369,900, with first customer deliveries in October.

Venue: إعلان الشركة

The Jetour G700 makes its global debut from the Dubai desert with 904hp

More than a thousand guests at Bab Al Shams Arena under the banner “Beyond the Horizon”, for the launch of a hybrid making 1,135Nm with a range of up to 1,400km.

Venue: باب الشمس أرينا

Jetour reveals the G700 TopFire in Riyadh ahead of its UAE arrival

The regional debut of the flagship’s highest trim took place in the Saudi capital, ahead of its UAE introduction through Elite Group Holding.

Venue: فعالية إقليمية

The XPeng P7+ arrives in the UAE from AED 164,000 with twelve-minute charging

The electric fastback reaches the UAE market with an 800-volt architecture and a range of up to 520km, through Gulf Star Motors, part of the Ali & Sons Group.

Venue: إطلاق السوق الإماراتية

Jetour launches its certified pre-owned programme in the UAE

Elite Group Holding is introducing Jetour Trusted Preowned, addressing the weakest point facing Chinese marques: resale value.

Venue: إطلاق البرنامج

A UAE rental company adds more than 300 Jetour vehicles to its fleet

ART Elite Car Rental is expanding its fleet with Jetour models, the kind of deal that builds a marque’s presence in a way showrooms do not.

Venue: إعلان توسّع الأسطول