Zeekr UAE, with AWR Automotive, opened its redesigned flagship showroom on Sheikh Zayed Road in Dubai on 10 September 2026.
The new design reflects a shift in the idea of the showroom itself: interactive screens let a visitor configure and order their car directly, rather than depending entirely on a salesperson.
The showroom holds two AC charging stations so customers can experience charging in practice, and two dedicated delivery bays for a personal handover — two elements that address precisely what worries a first-time electric car buyer most.
Two charging stations and two delivery bays inside the showroom address precisely what worries a first-time electric buyer most.
The marque has added a lounge called the Zeekr Lounge for customer meetings and owner gatherings, with a homeware corner in partnership with Maison 7, the AWR Group’s luxury lifestyle brand.
This blending of showroom and social space is an approach new electric marques follow worldwide, because their purchase cycle is longer and requires several visits before a decision.
The opening forms part of a path that began in March 2024 with Zeekr’s entry into the UAE market through AWR Automotive with the X, 001 and 7X, alongside a network of showrooms and service centres in Dubai and Abu Dhabi.
