Great Wall Motor Group recorded sales of 114,944 vehicles in September 2026, a year-on-year decline of 13.99% and the sharpest monthly fall the company has posted since January 2025.
The decline comes in a domestic market where price competition is intensifying and newer marques such as Leapmotor and Zeekr are advancing faster than traditional brands can respond.
But the picture inverts when you look at the Gulf. In the Saudi market, Haval — GWM’s most widely distributed marque — was one of only two gainers in the top ten during the first half of 2026, growing 48% in a market that contracted 23.5% overall.
Haval was one of only two gainers in Saudi Arabia’s top ten, growing 48% in a market down 23.5%.
Haval placed eighth with 14,800 cars in the first half, among four Chinese marques that entered the Kingdom’s top ten.
The group is leading its regional expansion with Haval and Tank, with plans to bring the Ora and Wey marques into the region. It launched the Haval V7 in the Middle East in February 2026, a car combining off-road capability with electrified drivetrain options.
This divergence between home and abroad is not specific to GWM. It is the prevailing pattern in the Chinese industry this year: margin pressure in the domestic market, offset by expansion into export markets.
What that means for the Gulf buyer is that bargaining power in showrooms rises. A marque under pressure at home tends to offer higher equipment levels and longer warranties in export markets.
But it should be read with care: rapid expansion strains service networks, and the difference between a distributor that has spent years building its workshops and one that opened its showroom this year appears at the first unusual fault.
